Do you know what your car’s ‘face’ says about you?

October 17th, 2008

An Austrian anthropologist recently released a study on what features we find most appealing on our cars’ faces.

As you might assume, the study is intended to give auto designers a peek into the heads of Mr. and Mrs. Consumer. While a study can tell us what kind of face we prefer on our cars, it can’t tell us what a car’s face says about the driver.

That’s why I’m here. Behold:

1. The Angry Face.

The above-mentioned survey concluded that ‘angry’ faces, like on a BMW, topped the list of attractive traits. The further the stock market slides, the angrier these owners are.

2. The Startled Face.

The Mini Cooper always looks surprised to be where it is. Especially when it ends up at Costco and the driver needs to load in a weeks’ worth of groceries.

3. The Sad Face.

Some cars try to look luxurious, but end up looking like the sad kitten from Shrek. Owners of this droopy-lidded Jag are sad they didn’t wait for the newly introduced XF.

4. The Aggressive Face.

Designers were going for a look that demands authority of the road. What they got were owners who demand authority of themselves, and need a car to suit the image.

5. The Happy Face.

When a car smiles at you, you just have to smile back. Even when the driver is applying lipstick, talking on her cell phone and sipping a non-fat caramel macchiato.

6. The Confused Face.

“Are we designing a tug boat or a car? Oh an SUV? OK, well this should still work.” Luckily the owners get to sit behind this car’s face, and drive in a state of blissful unawareness as the rest of us just shake our heads.

What does your car’s face say about you?

-tgriffith

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  1. anoldbikeguy
    October 18th, 2008 at 17:07 | #1

    “As you might assume, the study is intended to give auto designers a peak into the heads of Mr. and Mrs. Consumer.”

    A peak? Does this mean that they are looking up at the heads of the consumer?

    Oh – did you mean to have a ‘peek’. Duh

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