The Aston Martin Lagonda Concept: They Gotta Be Kidding
I just saw the pictures of this and had to share them. It was Geneva’s jaw-dropper of the show, whose designer Marek Reichman reportedly said, “I don’t think there’s anything like this.” Good God, we hope not. The trunk looks like something I remember from my grandfather’s Packard.
Comments have been 90% unfavorable, as you might suspect, but the company defends the Lagonda concept as a kind of alternative to the SUV, “a luxury car that is capable on rough roads.” It has all-wheel drive, a V12, and 22-inch wheels, and it’s built on a Mercedes-Benz GL SUV platform.
The car is aimed to sell to a select upper-crust audience—people with lots of money in China, India, Russia, and the Middle East who like to travel over potholes in high style.
Up front, it’s dark, sporty and driver-oriented, with a leather trimmed floor. At the rear, though, it’s lighter, and more luxurious looking, with special silk carpet on the floor. “The rear compartment feels like a first class jet,” Reichman says, noting that a significant number of luxury car owners in China and India prefer to be chauffeur-driven.
No word on what this monster will cost, or whether the leather-trimmed floor comes standard.
For a company known for its gorgeous sport coupes and sedans, this is a strange departure. One remembers the 1976 AM Lagonda (left), beautiful but mechanically cursed. Now we (may) have the Lagonda concept, an ugly beast with refined innards.
Why would the company produce a corporate jet for the ground in a market like the present? And why make it so ugly? Give us your thoughts.