Baby Rolls: A Rolls-Royce for the masses?
Sometimes people like to point out to me that Rolls-Royce doesn’t advertise.
While it may be true that they don’t buy space in Cosmo, Rolls certainly does advertise, even though it’s normally through their PR department.
RR has been teasing auto fans for quite some time now with the prospect of a lower-priced “Baby Rolls.” Their flacks have generated all kinds of buzz… could it be true that our friends and neighbors might afford to park a legendary symbol of luxury and status in their garages?
Not so fast. The company has officially unveiled their new baby, the Rolls-Royce Ghost, at the Shanghai Auto Show in China. Based on the BMW 7 Series platform, this “entry level” Rolls still measures 212 inches long and will have a 6.6-liter turbocharged V12 under the hood.
With the introduction of the Ghost, Rolls-Royce expects to increase their annual production output to 1,600 cars per year. With numbers like that, you can bet the term “entry level” still won’t translate to an affordable price. Estimates have ranged anywhere from the low-$200,000 to the low-$300,000 range.
I don’t think any amount of advertising will sell more cars at that price!
If you had the money, would you buy a Rolls-Royce or “step down” to something like the BMW 7 Series?