Hands-Free and Brain-Free Driving
Back in January we spoke some unkind words about the Ford-Microsoft Sync venture. Namely, that super-connectivity (music, phone, media, driver directions, etc.) could only distract drivers from the most important – and hazardous – task at hand. What a stupid thing to say. Everyone loves it, and 80 percent of new Fords are ordered with Sync. Of course people want to be distracted from driving: It’s just too boring.
Steve Ballmer, Microsoft CEO, recently took personal delivery from Alan Mulally, Ford CEO, of a new Fusion, all Synced out and with media coverage to boot. Steve was so excited that he reportedly exclaimed, “Hehehe! Hahaha! Beautiful, man!” and ran to greet Mulally and the press, assembled for the self-effacing sales pitch you’ll see and hear below.
Don’tcha just love Alan talking about “another node on the big Internet in the sky”? And, as he further said, “We all want to be connected.” Well, pretty soon we will likely have not just the “hands-free functionality” of Sync, but the functionality of hands-free driving—the next step on the road to mass distraction.
Okay, I’m jaundiced, but don’t you think Sync could contribute to driver distraction? Give us your thoughts.