GM’s Word for Bankruptcy? Reinvention
If you watched TV this past weekend, there’s a good chance you saw GM’s new ad that attempts to reassure consumers that everything is A-OK. Go ahead and take a minute to watch it again:
Apparently the marketing department at GM thinks that if it shows plants growing, someone running on a fake leg, Ben Roethlisberger throwing a TD, and astronauts on the moon, we’ll all forget about the whole bankruptcy thing and believe GM did this on purpose to “reinvent” itself.
I’d rather see GM come out and admit their mistakes rather than trying to justify them by saying their actions “made sense” in the past. In fact, I’d rather see an ad like this:
Come on, GM, you’re bankrupt. Admit it. You wouldn’t even be in business right now if it weren’t for the taxpayers, so stop trying to pull one over on us. We’re not going to fall for it again.
Do you think GM is doing the right thing with this new ad?