I shouldn’t feel bad for the world’s largest automaker just because it stands to lose a few percentage points of market share. Toyota is obviously having a bit of a rough patch, and it’s no surprise that other automakers want to take advantage and try to steal some customers.
Toyota’s two latest major recalls and last week’s decision to cease sales of eight models over safety concerns is sure to put the company’s sales numbers at risk. Even longtime Toyota customers are fleeing to other brands.
While it’s a nightmare for Toyota, it’s an opportunity for Ford, GM, and Chrysler to take advantage and get some of those uncertain ToMoCo customers into domestic vehicles.