Chrysler Uses Dummy to Introduce New CPO Program

January 26th, 2011

2011 Jeep Grand Cherokee

Chrysler yesterday, with the help of a virtual crash-test dummy, announced the details of its new Certified Pre-Owned vehicle program, offered at about half of Chrysler’s dealerships across the country.

While the dummy and its associated online trivia game are decent attempts at marketing, the program itself is another compelling addition to the world of CPO vehicles, a popular alternative to buying new that still provides perks such as a warranty.

Even better, the program may soon extend to the Italian side of the family, when Fiat and Alfa Romeo enter the U.S. market.

Carl the Dummy

A live chat with representatives at Chrysler introduced a new online game called What’s My AQ (AQ stands for Automotive Quotient), where a crash-test dummy named Carl asks a series of six automotive trivia questions interlaced with subtle reasons to look into a Chrysler CPO used car. The game is mildy entertaining but, in my humble opinion, doesn’t measure much in the way of car knowledge. (For that, I’d turn to the addicting CarGurus Car IQ game, which is available on the right side of this blog and Facebook.)

Chrysler’s game was created to offer an entertaining way to learn about the certified pre-owned program and its benefits. The company will now offer up to 7 years/100,000 miles of limited powertrain coverage, 3 months of complementary Sirius satellite radio, and an industry-exclusive lifetime warranty upgrade option.

There are catches, of course, such as a $150 deductible on each covered repair. Plus, the lifetime warranty is essentially a service contract that remains in effect as long as you own the car. Dealers are free to set prices on those contracts, which means you might be better off skipping it or looking to your bank or credit union for a similar and less expensive option.

According to Lisa Way, the Chrysler rep who moderated the chat, the best-selling used Chrysler products are the Jeep Grand Cherokee, Ram 1500, Chrysler Town & Country, Jeep Wrangler, Dodge Grand Caravan, Jeep Liberty, Dodge Charger, Chrysler Sebring, Chrysler 300 and Jeep Commander. All are available under the new CPO program.

What I find exciting, though, is the possibility of a certified used Fiat or Alfa Romeo. When asked if the program would apply to the Italians, Way simply responded, “Stay tuned…”

I like the sound of that! Also, stay tuned to the CarGurus Dealfinder for more great deals on all kinds of used cars.

Would you consider a Certified Pre-Owned Chrysler vehicle over a new one?

-tgriffith

Find Used Cars in Your Area at CarGurus

Used Jeep Grand Cherokee
Used Ram 1500
Used Chrysler Town & Country
Used Jeep Wrangler
Used Dodge Grand Caravan
Used Jeep Liberty
Used Dodge Charger
Used Chrysler Sebring
Used Chrysler 300
Used Jeep Commander

Be Sociable, Share!

  1. No comments yet.
  1. No trackbacks yet.