Men Are from Porsche, Women Are from Nissan

February 14th, 2011

Report On Most Preferred Cars By Gender Shows Guy Car & Girl Car Stereotypes Hold True

CAMBRIDGE, Mass., February 14, 2011CarGurus, the leading online automotive community, today released its “Fenders by Gender” Report, a ranking of the cars most preferred by men versus women, as well as vehicles equally popular with both genders. The men’s list is dominated by sports cars and rugged pickups. For women, practical cars top the list, with economy and mid-range priced crossovers ranking highest. Common ground seems to exist on a range of economy priced cars, although the luxury Mercedes-Benz SLK-Class also earned a spot on the “Most Agreed Upon” list.

“When it comes to cars, guys are definitely predictable, with the perennial favorite Porsche 911 topping the list,” said Langley Steinert, founder and CEO of CarGurus. “Women seem to be more interested in cars that combine practicality with style, whether that’s a crossover that offers space and durability or a sporty, reputable compact that is fun to drive. Where we see the most common ground is with economy and mid-range priced cars, perhaps a sign that price and value is one area where both genders agree.”

Top Ten Cars Men Love

  1. Porsche 911
  2. Chevrolet Corvette
  3. Dodge Ram Pickup 2500
  4. Subaru Impreza
  5. Mercedes Benz SL-Class
  6. Ford F-250 Super Duty
  7. BMW M3
  8. Chevrolet Silverado 1500
  9. Toyota Tundra
  10. Ford F-150

Top Ten Cars Women Love

  1. Nissan Rogue
  2. Ford Escape Hybrid
  3. Kia Rio
  4. Dodge Journey
  5. Nissan Armada
  6. Honda Fit
  7. Volkswagen Beetle
  8. Nissan Quest
  9. Dodge Avenger
  10. Lincoln MKX

Top Ten “Most Agreed Upon” Cars For Both Men and Women

  1. Chrysler 300
  2. Mitsubishi Eclipse
  3. Chevrolet Aveo
  4. Jeep Commander
  5. Dodge Nitro
  6. Toyota Highlander
  7. Volkswagen Jetta
  8. Mercedes Benz SLK-Class
  9. Hyundai Santa Fe
  10. Hyundai Sonata

Data and Methodology
The “Fenders by Gender” report is based on CarGurus’ analysis of the gender breakdown of completed sales inquiries to dealers from CarGurus’ DealFinder for the entire 2010 calendar year. For each car, CarGurus calculated the percentage of dealer inquiries that were made by males versus females and then ranked cars with the highest percentage of dealer inquiries from a given gender.

About CarGurus
CarGurus’ DealFinder is a free online car shopping service that helps consumers find the best deals on new and used cars. Indexing over 2 million listings a day, CarGurus’ DealFinder analyzes each car listing and compares the listed price against historic pricing models to gauge whether the listing is a good deal or bad deal. Located in Harvard Square, Cambridge, MA, CarGurus LLC is a leading online automotive community founded by Langley Steinert, formerly Chairman/co-founder of TripAdvisor LLC, the largest online travel site in the world. For more information about CarGurus, visit us at www.cargurus.com.

Contact: Kerry Metzdorf
Plum Advisors
978-463-2575
kerry@plumadvisors.com

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