Ugly Is Irrelevant: 2012 Range Rover Evoque
The new Land Rover Range Rover (why do they name their cars like this?) Evoque (pronounced “evok” or “evoke”?) was launched at the Tate Gallery in Liverpool, an ugly building in itself. The Brits are going mad with the Evoque’s incipient success.
Tata Motors and Jaguar Land Rover PLC execs must also be dancing in whatever streets they dance in.
Apparently, LR has received over 20,000 pre-orders for the car, 6,000 from the U.S. Price will be $43,995 MSRP for the 5-door; add $1,000 for the coupe; three trim levels take you higher, to over $50K. The only engine for the U.S. is a Ford-sourced 2-liter EcoTec turbo with 240 hp. No diesel, no V6, big mistake.
I’ve written about the ugliness of this car before, but our CG readers disagreed: This piece drew lots of comments, almost all of which were in high favor of the car’s looks. The Evoque is going to be popular, not because it’s a great car, but because its looks are hot with a large segment of the public.
The engine certainly is barely adequate—punchy but noisy, say some reviewers, underpowered, say others. This SUV is not designed to out-power its competition—like the Audi Q5 or the BMW X3. The drive is more carlike, and the interior outclasses them.
But, truly, some of the auto press has simply gone overboard. Here’s Marty Padgett, usually a calm and measured guy:
The Evoque may be the first truly sensuous SUV in history. It’s a captivating stiletto heel in a closet full of Land Rover earth shoes. Some loose family features are appliqued on its taut, angular body—one that, you won’t be surprised to hear, has a fan in the form of taut, angular hominid Victoria Beckham. But those are mostly for show, little geocaching leftovers of Range Rover’s past. This soft-roader is all about tomorrow, and it lives to be seen with every hair in place, not covered in muck.
Stop, Marty, I’m heading for the bathroom.
So, if you fall for this car, you will get an expensive, pretty competent off-roader (which capability you won’t use), a posh if somewhat cramped interior, and a vehicle that will get you noticed everywhere.
There are, believe it or not, plenty of car buyers with $50k spare change who will get in line for that.
Would you like to have this Range Rover Evoque sitting in your driveway? Why, or why not?