Costco and General Motors Team Up to Offer Discounted Trucks

November 4th, 2011
2011 GMC Yukon XL

2011 GMC Yukon XL

One of the most commented-on posts in the history of the CarGurus Blog is an article on the Costco Auto Buying Program. For whatever reason, folks tend to get fired up, either fiercely defending their beloved Costco or ranting against the perceived inconsistencies of the program.

For the record, I do not believe Costco’s Auto Buying Program is a scam. I also don’t believe the program will offer a dealer’s best price and know for certain that savvy negotiators can arrive at a better price than what Costco offers.

The difference may not be much, though, and that’s why I think the Costco Program has been such a success. Buyers get a discount and don’t have to do anything to work for it other than fill out an online form. Now, Costco and General Motors hope buyers of bulk mayonnaise and peaches will be interested in special discounts on trucks.

The two companies announced yesterday a deal that will allow Costco members to purchase certain Chevrolet and GMC light trucks at a “preferred price.” There’s no indication of what, exactly, that price will be, but it won’t be as good as employee prices. More likely, the discount will be roughly equivalent to what General Motors offers suppliers’ employees. Pretty murky territory, if you ask me.

Someday, I think it would be great to see vehicles actually sold from Costco stores at a price that is truly magnificent. A Yukon sitting just down from the video cameras, jewelry and caskets with a black & white price tag hanging above it would truly be a convenient auto-buying experience. Until that happens Costco shoppers will have to make do with contacting a dealership, requesting the Costco price, then arranging a time to fill out the paperwork and take delivery. How smoothly the process goes depends on the willingness of dealers to accommodate such buyers without giving them the ol’ run-around, which seems to have happened a lot, at least according to the comments left on our blog.

Vehicles eligible for the discount, which runs through Jan. 3, 2012, include the 2011 and 2012 Chevrolet Silverado, Suburban, Tahoe and Traverse, and the GMC Acadia, Sierra, Yukon and Yukon XL.

If you were considering a truck purchase, would going through Costco persuade you to buy a GM product?

-tgriffith

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  1. Jim Redd
    | #1

    I trust Costco and, if I were in the market for a truck, would at least look into this to see what prices I could get. Doesn’t mean I wouldn’t take that price and see if Ford or Toyota could beat it… but I would look.

  2. Randy
    | #2

    Club stores are funny things. While you can actually save some money on some things, most of what they are pushing is bulk quantities of overpriced brand names at mild discounts. I’ve checked out some of ths so-called car discounts at Sam’s Club and didn’t see anything impressive.

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