New Bugatti Veyron Special Editions Keep the Discontinued Beast Alive

November 21st, 2011

Bugatti Veyron Grand Sport, yellow-and-black Dubai edition, exterior

If you thought your opportunity had passed to own a new Bugatti Veyron Grand Sport, you’re in luck. Though production has ended, it seems around 105 of the original run of 150 vehicles have not found homes.

The Grand Sport, to refresh your memory, is the topless version of the regular Veyron. In regular dress, the Grand Sport costs around $2 million, or about $300,000 more than the base coupe. For the extra coin, buyers get an extensively reinforced body with even more carbon-fiber panels, beefed-up composite doors, taller rollover-protection loops and stronger B-pillars. The car also comes with two roofs: one that looks and functions like an umbrella (don’t try to hit the 233-mph top speed with that in place) and a solid, single-piece, body-color cover that is easy to mount but impossible to stow. The Grand Sport also gets more aggressive daytime running lights, a rear-view camera and an upgraded Burmester sound system. Its 16-cylinder engine will accelerate the 4,339-pound Grand Sport from 0 to 62 mph in 2.7 seconds.

Even with all that, Bugatti struggles to unload its remaining inventory. So what’s the company to do?

If Bugatti were any other carmaker, it would offer special promotions, discounts and incentives. Bugatti, though, sees opportunity and turns extra inventory into special editions.

To showcase the nearly unlimited ways a Veyron can be customized, the company brought three examples to the Dubai Motor Show, a fitting location to peddle such expensive wares.

Bugatti Veyron Grand Sport, blue carbon and polished aluminum Dubai edition, exterior

The first example is the flashiest, with bright yellow bodywork contrasting with the exposed carbon fiber, black wheels and a matching interior. The second looks sharp with blue carbon fiber and anodized aluminum, but with a bright orange interior, while the third incorporates a tinted weave of green carbon fiber along with polished aluminum and a more sedate gray interior. That’s the one I’d drop my $2.4 million on.

Bugatti Veyron Grand Sport, green carbon and polished aluminum Dubai edition, exterior

With these three taken out of the mix, there are 102 Grand Sports left for customization, should you be in the mood to order one.

If you had the cash, would you customize a Bugatti Veyron Grand Sport?

-tgriffith

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  1. Randy
    | #1

    I’ve always thought the Veyron as the Edsel of the exotic world, with that toilet seat grille ruining the looks of an otherwise sharp car. Heck, you can see why they can’t sell them. First, they made too many. Who wants to spend two mil on a car that 150 other people own? Second, the price is too high when compared to other major exotics like Ferrari. For $2 million I can get a helicopter and a Ferrari, no contest. Besides, you have to ask yourself, what would Tony Stark drive?

  2. | #2

    The Bugatti Veyron is a very exotic and sexy car, but it’s way too expensive. How are they planning to sell the rest of the vehicles if they’re not going to offer special promotions, discounts and incentives? The production costs of this car are way higher than the selling price, so they’ve already lost a major amount of money…

  1. | #1
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