Just 6,000 Subaru BRZ Coupes Headed to U.S., Expect Heavy Premiums
The quest to bring home a Subaru BRZ just changed from a leisurely shopping experience into an all-out competition.
The BRZ, of course, is the result of Subaru’s partnership with Toyota that will also bring the Scion FR-S to the U.S. and the Toyota GT-86 to other parts of the world. By all accounts, the cars deliver on their promise to be affordable, fun RWD sports cars.
Car and Driver, citing correspondence with an unnamed Subaru dealer, reports that only 6,000 BRZ coupes will be imported into the U.S. for the 2013 model year. That makes sense considering Subaru’s business case for the car, which called for sales of 5,000 to 7,000 units at roughly $25,000 each to achieve profitability.
While it makes snagging a BRZ difficult, it’s also a savvy business move on behalf of Subaru. Importing fewer cars than the market demands is one sure way to keep prices high and allow dealers to charge a minimum of full sticker price. Dealers will almost certainly add outrageous markups, so be prepared to see that $25K number jump considerably.
While the 6,000 number isn’t an official announcement from Subaru, it does jive with earlier statements that the vehicle will arrive in “extremely limited quantities.”
While we wait for official word from Subaru on quantity, feel free to pore over your finances to figure out how to bring one of these fine-handling machines home before there are none left. Yes, the FR-S will arrive here, too, but there’s no word on how many. Plus, wouldn’t you rather have the Subaru version? I know I would.
Subie dealers are accepting pre-orders now.
$25K seems like a pretty sweet deal for a BRZ, but would you consider paying a premium for one of the first 6,000 copies?