2013 Ford Flex Keeps Its Utility, Gets Uglier
The Ford Flex is one of the few vehicles I hate but would own in a second.
It’s an internal struggle that I’m glad I can’t afford, because if I had 40 grand sitting in an account somewhere, I’d be tempted to sign it over to Ford so I could haul my family in the utilitarian-yet-super-comfortable confines of the Flex’s homeliness. I wouldn’t be proud of myself, but at least I could look my friends in the face and say, yes, I have a family but no, I absolutely did not buy a minivan. I could then offer them a Diet Coke straight from the Flex’s built-in fridge.
I love that the Flex offers a grand cruising experience, extreme versatility and a driving demeanor that outshines that of a minivan or SUV. I don’t know, though, if I could wake up every morning and look at it as a fair replacement for my hard-earned money. Essentially the Flex is a scaled-up MINI Cooper on the outside, but without the retro cool-because-it’s-small factor.
There’s a reason no one has gone and made a giant-size Volkswagen Beetle.
The Flex hasn’t been a sales hit for Ford, but has done just well enough to earn a slight redesign for the 2013 model year. The new design, though, hints that even Ford isn’t thrilled to be associated with the Flex.
In an odd move, the company has removed its iconic blue oval logo from the grille and replaced it with a fat chrome bar and the word FLEX spread across the squared-off front end. I don’t know what type of look Ford was going for here, but the lack of the logo seems to me like an apology. Like Ford said, “I know, we don’t like it much either, sorry, but it is a great vehicle. You’ll love it. Sorry.”
Aside from the design, not much has changed on the Flex. It got a slight bump in horsepower and some interior changes. For 2013, though, the Flex remains a well-executed exercise in desirable repulsiveness.
Would you buy a Ford Flex over a minivan or SUV?