The Best and Worst Car Slogans Ever

September 14th, 2012

Mazda Zoom Zoom

How many ad agencies does it take to come up with a new three-word slogan for an automaker?

Six.

Six big and expensive marketing, advertising and research agencies were hired to collaborate and come up with a new slogan. What they came up with might as well have been created by the company’s accounting department. It’s┬ámeaningless and cliche.

Toyota’s new slogan, to replace “Moving forward,” is: “Let’s go places.”

Six agencies, extensive research and, surely, plenty of 30-year-old guys in skinny jeans and square glasses all working together to create a slogan that will certainly be mocked the world over. I come from a background of agency work, and I can tell you, the best slogans are created by three people in a room full of cigarette smoke and an empty bottle of brandy.

“Moving forward” at least conveyed an image of confidence and told its audience the general direction of the company. “Let’s go places” just raises questions. Where are we going and why are we all going together?

“Let’s go” would have been a fine slogan, like a rallying cry. “Go places” would have worked, too. “Let’s Go Places” is just… well… lame.

But there have been plenty of lame slogans in the auto world, in addition to some classic great ones.

Keep reading for my take, then please chime in with your thoughts!

Great slogans:

Ford: “Have you driven a Ford lately?”

Chevy: “The heartbeat of America.”

Toyota: “The car in front is a Toyota.”

Toyota: “Oh, what a feeling!”

Lexus: “The relentless pursuit of perfection.”

Volkswagen: “Drivers wanted.”

BMW: “The ultimate driving machine.”

Hummer: “Like nothing else on Earth.”

Lame slogans:

Chevy: “Chevy runs deep.”

Cadillac: “Once you go Cadillac, you never go back.”

Buick: “Dream up.”

Buick: “Wouldn’t you really rather have a Buick?”

Plymouth: “Isn’t that the kind of car America wants?”

Mazda: “Zoom zoom.” (Successful, yes. But still lame.)

What’s the most memorable car slogan you’ve ever heard?

-tgriffith

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  1. trekdriver
    April 8th, 2013 at 12:08 | #1

    How bout the constipated V.W. slogan.”Far from Poopin”

  2. jeff bethrothed
    April 3rd, 2013 at 17:34 | #2

    what about subaru – confidence in motion? epic slogan, no?

  3. spinner
    January 8th, 2013 at 05:47 | #3

    My friend entered a Toyota slogan comp years ago. She entered three words Zoom, zoom, zoom and won… nothing. Then the zoom zoom cam out! hmmmm

  4. September 19th, 2012 at 04:13 | #4

    Zoom Zoom is lame, but extremely catchy, isn’t it? Toyota have great slogans for such a boring brand

  5. September 16th, 2012 at 08:00 | #5

    hyundai let it be slogan was also good

  6. Randy
    September 15th, 2012 at 09:37 | #6

    I agree, Jim, it’s about the only thing I remember about Mazda’s ads.

  7. Jim Redd
    September 14th, 2012 at 15:50 | #7

    Oh and why did you place Zoom Zoom as so bad? I think that’s a terrific slogan, way better than all the other predictable ones.

  8. Jim Redd
    September 14th, 2012 at 13:01 | #8

    Remember when Pontiac was something like “driving excitement”? Terrible slogan for a brand that sold the G3 and Vibe.

  9. Randy
    September 14th, 2012 at 09:05 | #9

    “See the U.S.A. in a Chevrolet”, “Quality is Job 1″ (Ford, and apparently in light of actual quality ratings, it was job 2 or lower) “Wide Track Pontiac”

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