Cars Coming Soon: Pro_cee’d to LaFerrari

March 7th, 2013

Ferrari LaFerrari

It started out being referred to as the next Enzo. Then the next Ferrari supercar took the moniker F150, which drew obvious questions about originality in the company’s naming choices.

Well, prepare yourself for a new level of Ferrari naming weirdness: the Ferrari LaFerrari.

Like all names, I’m sure soon enough we won’t be able to imagine the hypercar having any other name. For now, though, it just doesn’t seem sinister enough to suit the fastest, most advanced Ferrari ever built.

Then again, as car names gravitate toward the alpha-numeric, it’s kind of nice to see actual words used. Or, in Kia’s case, made-up words, but still words nonetheless.

It goes without saying that the LaFerrari is simply exceptional. I’ll quote Motor Trend‘s description:

Powered by the HY-KERS system that was developed alongside Ferrari’s Formula 1 racing efforts, LaFerrari incorporates a 789-hp, 6.3-liter V-12 internal combustion engine that is paired with a 120kW (161 hp) electric motor (a second electric motor powers the car’s ancillary components. Coupled with Ferrari’s F1 dual-clutch gearbox, Ferrari claims a sub-3-second 0-62 mph time and a sub 7-second 0-124 mph sprint. [sic]

Call it whatever you want, this car just might be the defining moment in the history of automobiles so far.

For some perspective, and another example of an odd name, the newly introduced Kia Pro_cee’d GT boasts a 0-60 sprint time of 7.7 seconds. That’s a decent little clip, but consider the LaFerrari would be at 125 in that same amount of time and you begin to realize what Ferrari has done.

Introduced at this week’s Geneva Motor Show, the Pro_cee’d GT is Kia’s latest hot hatch, and it uses a turbocharged 1.6-liter 4-cylinder engine good for 204 horsepower and 195 pound-feet of torque. A 6-speed manual transmission puts power to the front wheels.

Exterior design is sleek and swept back, giving the Pro_cee’d GT a look plenty of hot-hatch-loving racer types should buy up in troves.

What do you think of the names of these hot new cars?

-tgriffith

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