Cars Coming Soon: A Midsize GM Truck to Challenge Tacoma

April 18th, 2013

New Chevrolet Colorado

Sales of the Toyota Tacoma are up this year almost 23 percent over last year. No, that’s not the most significant or exciting statistic ever mentioned in a car blog, but it could be the foundation for an exciting development over at General Motors.

GM got out of the midsize truck business last year after the mediocre GMC Canyon and Chevrolet Colorado failed to light showroom floors on fire. Ford and Chrysler exited the market in 2011, leaving the Tacoma and Nissan Frontier as the two major midsizers in the Unites States.

The Tacoma is the undisputed king of the world in its segment, and challenging it isn’t an easy task. That’s pretty much the common consensus, as most automakers would rather roll over than even try to offer a challenge.

Luckily for fans of small trucks, it appears GM is tempted by the growth in the market and will try again to compete with the mighty Tacoma. The new trucks should be on the market in about a year.

GM North America President Mark Reuss said,

We’re going to really target different buyers with these two trucks…. We’d love to have a truck like a Chevrolet midsize truck go really attack the West Coast with a lifestyle truck that is really beautiful and fun. It’s a different positioning than a semi-serious, duty-cycle truck that we might do with a GMC Canyon.

What these trucks won’t be, what they can’t be, are new versions of the old Canyon/Colorado. These need to be all new and offer significantly better fuel economy than their full-size stablemates. They also need to be priced right to make a compelling case with the American people. If I were in charge of marketing over at GM, I’d make sure these trucks came with new names as well. It would be wise to separate the trucks from past associations and build a brand new experience for both.

It’s the only way to even give the Tacoma a run for its money.

Would you consider a smaller GM pickup over the Tacoma?

-tgriffith

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  1. Jimmy
    | #1

    I bought a leftover 12 Colorado in November. I used to own a 98 S10, so I would most assuredly consider a new mid size GM truck. Quite frankly, my Colorado is far better than the mediocre Tacoma my co-worker owns, it has the market segment by default, not because it is a great truck.

  2. giah
    | #2

    I would consider one as well and was looking for something that could be the ‘eco-GM’, more compact-rig concept when I was on the market not that long ago … (and I agree a with the new name wisdom if they roll out).

  3. Randy
    | #3

    OMG, ANOTHER MALIBU FRONT END. This will be the 8th Chevy with the Malibu front end. What are they paying thier styling department to do? Truly the epitome of xerox car making.

  4. greg
    | #4

    I would be interested in a light truck if priced below Ram 1500 and with v-6 power no more than 5 speed automatic and comfortable ride and handling, 17 mpg, regular gas, reliable and good resale. That’s not a lot to ask and what is needed.

  5. "Shorty"
    | #5

    I have owned a couple of full size trucks and then a mid 80′s Ranger and now a 2005 Colorado for the last 4 years.
    There is no denying that a mid size truck offers all the things that a truck can do while still being able to negotiate the urban environment. I gave up on full size trucks because most of the time I’m stuck doing the day to day driving and more importantly the PARKING. Modern cities really punish you in a full size truck.
    But I still need a truck to work and haul and recreate off road in the wilds to keep my sanity.
    As long as the new releases don’t have so much cheap plastic parts that fail/fall apart with age and solid reliable driving (with a bit more clearance than stock for the 4 wheel drives please !) there is no comparison with the other products.
    Reliability/durability will sell your truck solidly for years. The rest is window dressings that can be customized and/or modded easily.

  1. | #1
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