Lamborghini Parodies Itself with Egoista Concept
Things are going crazy in Sant’Agata, otherwise known as Lamborghini’s hometown.
The Italian automaker just might be going off its rocker. I’m all for a slick white Gallardo or murdered-out black Murcielago, but some recent designs coming from the Raging Bull are leaving a lot of people with dropped jaws and shaking heads.
Lamborghini has always existed on the edge of what is acceptable for automotive design. Stark angles and heavy creases have defined the brand for the last few generations of cars, but that’s recently been taken to a whole new level.
The results of these changes seem to cross the line of cool and wade into the dangerous waters of the comical.
If a 14-year-old Halo-obsessed car fanatic were asked to create an extreme Lamborghini, the results would probably look something like the new Egoista concept. It’s an exaggerated parody of all that makes Lamborghini, well, Lamborghini.
Even the name seems like a joke in poor taste. The Egoista is a 50th birthday present, of sorts, from Lamborghini to itself. The car has only one seat, enough to barely fit one egomaniac. I say “barely” because even getting in and out of the car requires a challenging multi-step process. More on that in a second.
The Egoista’s extreme design is said to be modeled after an Apache helicopter, but it looks more like a failed Matchbox experiment. Part Star Wars ship, part F1 racer and part industrial blower, the Egoista embodies the selfish ways of a wealthy single egomaniac. As fast as the car will be, with its 5.2-liter V10 engine, the driver had better hope he never needs to make a quick escape. According to Lambo’s press release, getting out of the car requires some heavy maneuvering.
to get out of the vehicle, the driver must remove the steering wheel and rest it on the dashboard, open the dome with an electronic command, stand up in their seat, sit down on a precise point of the left-hand bodywork, then swivel their legs 180 degrees from the inside of the cockpit to the outside of the vehicle. at this point they can set their feet down and stand up. [sic]
Maybe Lamborghini designed the car that way so as to at least try to limit the egotism of its driver. Sounds like mastering the art of exit and entry won’t exactly be an exercise in grace!
Would it be good or bad if the Egoista signals the coming design strategy for Lamborghini?