No More Chevy in Europe – Would You Miss It Here?

December 9th, 2013

2007 Chevrolet Kalos

There’s probably not a lot of mourning happening right now across Europe after Chevrolet announced the demise of the brand there.

How do I know this?

It’s an assumption, of course, but one based on experience.

I was in Europe back in 2009 and drove a Chevy Kalos for 10 days through monsoon rains and puddles that were only slightly smaller than the Atlantic Ocean.

Had I been in an American Chevy, like maybe a Silverado or even a Malibu, the puddles might have looked like nothing more than a small collection of raindrops. The Kalos, though, couldn’t navigate through the waters, and my trip’s itinerary changed dramatically as a result.

Aside from having the steering wheel on the wrong side of the car and shifting through the gears with my left hand, the little Kalos struggled through the hillsides and slowly churned and whirred its way through the winding Irish countryside.

While the size of the car was proportionate to the size of the roads, I would have been infinitely more comfortable in something like a FIAT 500.

AutoExpress says:

GM has announced it is to drop Chevrolet from European markets by the end of 2015 to focus on the Opel and Vauxhall brands, which have struggled to compete in the increasingly competitive European market…. Poor sales by Chevrolet have also contributed to the decision, as the manufacturer has struggled to build a significant market share in Europe since the brand was relaunched back in 2005.

Chevy will also work to expand Cadillac in Europe, which should be a prime market for the ATS.

This story makes it pretty clear that Chevy really isn’t needed in Europe. It also made me wonder what Chevy models would be missed here if GM pulled the plug on the brand. That will never happen, but if it did, I think there are enough alternatives to keep people from noticing much.

What Chevrolet models would you miss if the brand disappeared?

-tgriffith

Find Used Cars in Your Area at CarGurus
Used Chevrolet Silverado
Used Chevrolet Malibu
Used FIAT 500
Used Cadillac ATS

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  1. Randy
    | #1

    I was surprised to learn that Chevy was sold in Europe at all. I’ve always associated GM European brands with names like Vauxhall and Opel. I can see the reason for pulling Chevy though. It’s GM’s “value” brand, which means Cheap, and nothing is worse than a cheap GM car, especially one too cheap to be sold in the US. But eliminate the brand in the US? You’re dreaming, that is GM’s bread and butter brand. Something like Buick could have (and should have) gone away as the brand is nothing but overpriced chevy bought mainly by retirees.

  2. James
    | #2

    Chevy would never go away here… but i sure wouldn’t miss it. I can’t even remember the last time I drove a chevy.

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