Could Volvo Storm Back from Obscurity?
The small blue Volvo pulled out in front of me in heavy traffic. I was doing about 40 miles per hour and had to slow to about 15 to avoid hitting it. I don’t think a collision would’ve hurt me much—it probably would have been more like a bug splattering on the windshield.
The Volvo was s-m-a-l-l.
I have no idea what model the old car was, but I swear its driver was none other than Mr. Bean. Or maybe Mr. Bean’s dad, because he had gray hair and much larger ears.
For all I know the car was a Volvo 66, of which only a handful exist. One of them has been seen running around the Seattle area, so perhaps I should have had more respect for the slow-moving dwarf-car directly in front of me. Instead I jerked into the neighboring lane, passed it and carried on with my quest to arrive at the nearest Starbucks in a timely matter.
I thought about that little Volvo yesterday after reading a little bit about the future of the brand. Volvo doesn’t get a lot of time on these pages, but that could change with some of the concepts lurking just around the corner.
First came the Volvo Concept Coupe, of which the company says:
The visual impact of the new proportions is most powerful when viewing the Volvo Concept Coupé from the side. The distance between the dashboard and the front axle is extended and the greenhouse has been moved slightly rearwards.
A low hood, roof, and the five-spoke, 21-inch wheels also contribute to the impression of an elegant Gran Tourer oozing effortless power. The confident stance is emphasized by a beltline that spans an elegant bow along the whole car.
It looks like Volvo is entering a period of self-discovery, after the awkward years of “boxy but good” and then the Ford-influenced years of mediocre sedans and sport utility vehicles. I think Volvo tends to get forgotten by new and used shoppers alike, so I ask you:
Will these new concepts put Volvo back on your radar?