America’s New Love Affair with Diesel

January 9th, 2014
A newcomer in the American diesel market

A newcomer in the American diesel market

America, you are finally coming to your senses.

When I first started writing about cars some 6 years ago, I complained that all the good cars were in Europe. The hot hatches, the sporty wagons and, of course, the diesels.

My oh my how times have changed.

I can’t imagine how I would have reacted back then had I read the headlines I saw yesterday. A little disbelief coupled with a huge dose of excitement, I suppose. Yes, I think we can finally admit that the cool cars are indeed in America, because diesels have finally arrived.

Audi has become something of a darling in this country. The maker of sleek, sexy and aggressive luxury cars has stolen our hearts since the first moment those glaring LEDs on the R8 shined bright from the TV screen and into our living rooms. In addition to being responsible for ushering in the era of LED running lights, Audi has been one of the few automakers to refuse to neglect the diesel engine here.

The year 2013 was when that perseverance paid off.

The Diesel Driver says,

The Ingolstadt-based automaker sold more than 10,000 diesels in 2013, accounting for 6.4% of its total sales. Audi has a large diesel fleet including TDI models of the A3, A6, A7, A8, Q5, and Q7…. The most popular diesel vehicle, the Q7 TDI, accounted for 43% of diesel sales, or 2.7% of Audi’s total sales for 2013.

In addition, Audi parent Volkswagen sold 90,000 more diesel-powered cars last year. Volkswagen is certainly no stranger to the oil burners, having sold diesels in America for the last 36 years or so. There are now 7 automakers in the U.S. with diesel offerings including the VW Group, BMW, Chevrolet, Jeep, Mazda and Mercedes-Benz.

We’re still behind Europe in volume of diesel sales and available models, but I don’t think we can say any longer that all the fun cars are sold over there.

How long before you buy a diesel vehicle?

-tgriffith

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