2015 Lincoln Navigator Poses One Question: Why?
Despite the decreasing practicality of the giant luxury SUV, I see some really compelling reasons to get a used Navigator.
A new one… not so much.
Getting a second-hand Navigator means substantial savings over buying new, along with guaranteed access to a proven, sturdy, rumbling V8. Getting a Navigator that’s about 5 years old can easily save 50 percent or more off the cost of a new one, which is a real no-brainer for people who enjoy the status that a luxury SUV offers.
We could sit here all day and debate why Lincoln even built a new Navigator. Honestly, I was under the impression it had gone extinct quite some time ago.
As Lincoln struggles to define itself and compete for luxury buyers, it has decided to continue on a route that has delivered in the past. The extremely profitable luxury SUV market seems like something of a cop-out for automakers, but if people keep buying, automakers certainly can’t be blamed.
I just wonder for how much longer people will keep buying.
Last year Lincoln managed to move only about 8,600 $57,000 Navigators. Compare that to the Cadillac Escalade, which sold nearly 23,000 copies at $69,000 or more. It’s pretty clear that Lincoln has a big problem.
The new 2015 Navigator is actually not very new, which is the biggest reason I believe it’s better to buy used. Rather than being an all-new model, like the Escalade, the Navigator is a refresh of the same SUV that’s been around since 2007. What buyers of the new model will get is a modern powerplant.
Rather than continue use of the aging 5.4-liter V8, Lincoln opted for the turbocharged V6 EcoBoost engine that twists out at least 370 hp and 430 lb-ft of torque, funneled to the pavement via a 6-speed automatic transmission.
I appreciate the merits of the EcoBoost, but when 2008 Navigators are listed for around $16,000, it’s hard to justify $60,000 for a new one.
How long before the Lincoln Navigator goes extinct?