Could Car Sharing Go Luxury?
Even when sitting parked in the garage, a car costs big money.
Owning a car is like having a constantly running meter of dollar signs adding to your monthly financial obligations. Things like insurance, fuel, maintenance, parking and loan payments contribute to the gigantic price of owning a vehicle.
Not driving your car certainly reduces the costs of having it, but you’ll never eliminate the financial obligations of car ownership.
Public transportation is a viable option when trying to reduce or eliminate commuting costs. The tradeoff, though, is becoming reliant on someone else’s schedule and being forced to interact with certain members of humanity you otherwise might choose to avoid.
Car sharing is a fairly new phenomenon and might be just the solution for those who need to reduce their transportation costs but don’t want to give up the freedom of having a car. If only some cooler cars were available….
I love the idea of car sharing, where fleets of cars are scattered across urban areas and made available for any driver needing a set of wheels. My biggest problem with the concept is car choice, as most of these services offer only small, base model vehicles. Seriously, what self-respecting professional wants to use a smart fortwo? What we need to make car sharing really take off among professionals is desirable cars.
As it turns out, Mercedes-Benz might be willing to help us out.
Daimler owns Mercedes-Benz and, believe it or not, the car sharing company Car2Go. Daimler might expand the car sharing company’s product line of aforementioned smart cars to include the Mercedes-Benz CLA and upcoming GLA.
The Truth About Cars says:
The two entry-level vehicles would allow Car2Go to offer to its users a more practical vehicle and attractive vehicle, yet one that is still small enough for city duty. Presumably the value in the smaller luxury vehicles is to entice new buyers to the brand and what better way than car sharing.
There’s no indication as to when this might happen, but it raises an interesting question:
Would you be more likely to use a car sharing service if you had access to Mercedes-Benz vehicles?