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Posts Tagged ‘2013 Ford Fusion’

2013 Ford Fusion: Not Number One, and Proud of It

January 25th, 2012

2013 Ford Fusion

A great story yesterday at Bloomberg got me thinking about the constant fight in the auto world to be number one.

Every automaker fights to become number one and then, when it gets there, spends ample amounts of marketing money bragging about its greatness. They all do it, whether it’s having the number one selling truck, the top selling sedan, the best fuel economy, the highest safety ratings or, the mother of all number ones, being the top selling automaker in the world.

That last one is a war currently waged by General Motors (the current number one), Toyota (the recently displaced number one) and Volkswagen (which desperately wants to become number one).

Consumers, I would argue, really don’t care about which automaker is number one. They just want a great car. Judging from the story I ready yesterday, Ford might be figuring that out.

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Good Design Sells Cars – Just Ask Jaguar, Ford and Lexus

January 16th, 2012
Jaguar XJ220S

Jaguar XJ220S

Two things are guaranteed to sell cars: rarity and design.

When a car is both rare and beautiful, it’ll sell for big bucks no matter what’s under the hood. When an everyday car is beautiful and affordable, hundreds of thousands of people will write checks and proudly show off their gorgeous new rides.

There’s no question that Jaguar currently builds some of the most handsome vehicles on the market. It always has, with the possible exception of the unfortunate-looking S-Type. The one time it ventured into supercar-dom, it hit a home run with the XJ220.

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Seven Cars We Think Will Do Well in 2012

December 30th, 2011

2013 Ford Fusion

The New Year is a time for resolutions (which usually fail) and for predictions (ditto). So, in the following piece, we will hedge our bets by naming vehicles that have already shown promise, or the hope of promise. That, of course, is the trick behind making predictions—stack the deck a little bit.

There are no guarantees in the auto business, and while everyone looks forward to a banner year, some of the following cars are brand-new and as yet untested. All are reportedly good, and it will be interesting to see how the public responds. Let us know if we are off-base, out of line, or on the money.

Ford moves to a global platform and complete redesign with the 2013 Fusion and, except for some spy photos, its appearance is a secret. Above is a fair rendering of what the car may look like. It will go live at the Detroit Auto Show in January. The new car has lots of tech-y stuff and will be Ford’s big play in the midsize game, with a wide choice of powertrains.

The company should sell some 240,000 Fusions in 2011 and now has about 12 percent of the midsize segment. It is looking for a 50 percent sales increase.

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