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Posts Tagged ‘Acura NSX’

Japan’s Supercar to Become All-American Brute

May 15th, 2013

Acura NSX concept

An almost mythical beast born in Japan had its legend sealed on the streets of the world.

The Acura NSX (sold in other markets as the Honda NSX) proved that Japan could dominate in the world of performance supercars. One could argue that the NSX spawned the Nissan GT-R and even the Lexus LFA. It disappeared from the market in 2005 and has since been the subject of countless rumors of impending return.

The latest news on the return of the beast has it pegged for a 2015 return, a full decade after the car retreated back to where it came from and left many enthusiasts in mourning.

When the NSX does come back, it will be almost unrecognizable compared to its former self. The biggest change, perhaps, will be that it’ll no longer be from Japan.

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Super Bowl Ads Shouldn’t Be Seen Before the Super Bowl

February 3rd, 2012

Honda's Ferris Bueller Super Bowl ad

I don’t believe that Super Bowl ads should be shown prior to the Super Bowl.

I know companies love the extra hype and attention it brings, but to me, it’s like when a movie preview shows all the funny parts. It sucks all the joy out of the actual movie.

While I enjoy the Super Bowl for the football, the ads have always been a fun surprise bonus. Now it seems companies want to take that surprise away.

Auto companies, according to Neilsen, advertise more than any other industry during the Super Bowl. That’s really cool, but I don’t want to see their ads until Sunday evening. In protest of all the early debuts and blatant self-promotion, I have refused to watch a single Super Bowl ad, even though they abound on YouTube and every automotive blog in existence.

Some of the ads look really funny and are videos I’d watch in a second if they were not Super Bowl ads. I’m a Jerry Seinfeld fanatic. I really like the Suzuki Kizashi. Videos featuring Victoria’s Secret models tend to get my attention. Volkswagen’s Little Vader is rumored to be making a return. Ferris Bueller’s coming back for Honda. Count me in! Just not yet.

Instead of showing you all the commercials here, I’ll show you pictures from some. You’ve probably already seen the ads, but I’m excited to watch the game and see them in the environment they were meant to be seen in. What about you?

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Next Honda NSX May Not Be the Beast We Hoped

April 26th, 2011

Here are two cars you never want to hear mentioned in the same sentence: Honda CR-Z and Honda/Acura NSX.

Not only has the comparison been made, the words have been credited to a Honda spokesman in reference to the long-rumored resurrection of the fabled NSX:

The car will be positioned as a high-performance counterpart to the two-seat Honda CR-Z sporty hybrid.

Oh holy blasphemy…

While at first we were giddy beyond belief at the possible return of the NSX, now we think we’d rather Honda stop now before it forever screws up the supercar’s legacy.

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