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The Car Wars: Ford Versus Apple

June 13th, 2012
iPhone on dashboard

The Siri button: Coming soon to a vehicle near you

While the iCar once envisioned by Steve Jobs will probably never materialize, that doesn’t mean the Apple experience will never infiltrate our cars.

Apple CEO Tim Cook has announced that the Siri personal assistant will not only reside in our iPhones, she will soon take up residence in our cars.

According to Cook, within the next 12 months, drivers will be able to hit a button on the steering wheel and instantly connect with that now-familiar disembodied voice so many of us have become reliant on.

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