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Posts Tagged ‘Audi’

Buying Used Luxury? Think Twice

November 5th, 2014
How much are those rings worth to you?

How much are those rings worth to you?

Driving a luxury car for the price of a Honda is an appealing proposition.

I’ve advocated for it on these very pages. Why would someone spend $25,000 on a new Accord or CR-V when they could have a used Audi A6 or Q7?

The benefits make it seem like a no-brainer. For the same money you get more luxury, more brand panache, better performance, and an all-around cooler vehicle. Everything’s great, up until your new luxury car needs some basic maintenance and repairs.

I’d like to share my personal story, so you might avoid the fate that has fallen upon me.

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Selling Cars with Convenience and Parties

March 11th, 2014

2015-audi-s3-sedan

Think of two things that would make your life better right now. Take a few minutes, if you like, and really put some thought into what needs to happen to make you happy.

I thought of my two pretty quickly, and I’ll share them in a moment. First, though, let your mind wander. What events or changes in society would lead you to a happier, more content, less stressed and overall more satisfying existence?

Here are my two:

  1. No more red lights.
  2. Invitations to lavish parties.

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A Radical New Look for Audi?

April 17th, 2013
2013 Audi S4

2013 Audi S4

Audi could arguably be the most distinguishable car brand on the road today. Between the four joined circles on its gaping grilles and the imposing LED running lights, there’s just nothing else that looks like an Audi. Other companies have tried to emulate its looks, and most now offer some kind of LED running-light option.

Maybe Audi feels like the competition is catching up, or maybe it just feels as though it’s time for a change. Regardless, evidence is appearing that Audi isn’t satisfied with its current design and is working on an overhaul to its already iconic looks.

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Super Bowl’s Over, Let’s Move On

February 4th, 2013

Chevrolet Corvette

Congratulations to the Ravens and Baltimore fans everywhere!

While the game was electrifying, I thought the advertisements overall were severely lacking in energy this year. It’s like the power went out on all of them even before the Superdome went dark. My favorite car ad was the Audi prom spot. The Chrysler/Ram Paul Harvey spot almost made me throw up in my mouth a little bit. The others were just mediocre.

With that out of the way, let’s get back to cars rather than the outlandish, extravagant attempts to sell them. Yes, we need vehicles to serve the mundane and much-needed transportation services of daily life, and I find irony in the fact that we often buy them based on some perceived emotion or extreme experience marketing people promise they will provide.

True car enthusiasts can look past overly produced TV commercials and buy based on other, more meaningful, factors.

One of those factors might be the car’s future collector value. Make it affordable and fun to drive as well, and the deal closes itself! What 2013 cars could be future collectibles?

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Car Industry News, Car Minded, Car Shopping, Classic & Vintage Cars, Domestic Cars, Exotic Cars, Foreign Cars, General Chat , , , , , , , , , , , , , , , , , , , , , , , , , ,

Cars Coming Soon: Infiniti, the Next Audi

June 28th, 2012
Infiniti Essence concept

Infiniti Essence concept

A CNN Money article caught my attention yesterday because it makes the point that Infiniti wants to be like Audi.

Well, of course it does. That’s like saying a high school basketball player wants to grow up to be like Lebron.

The difference here is the high school kid can’t hire Lebron’s coach. Nissan, Infiniti’s parent company, wants so badly to emulate Audi that it has hired the guy who ran Audi in the U.S. for the last 19 years. Doesn’t get much more blatant than that!

Yes, Audi has seen remarkable growth and success, particularly in the last decade, while Infiniti has struggled to carve a niche for itself the way its arch-nemesis, Lexus, has. But is trying to become a Japanese version of Audi the best way to sell cars?

I’m not so sure.

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