Posts Tagged ‘bmw i8’

BMW i8 Spyder Puts the Twist on Horsepower

April 2nd, 2012
BMW i8 Spyder concept

BMW i8 Concept Spyder

The true measure of a performance vehicle has long been based on three things: displacement, number of cylinders and horsepower. The higher each of those numbers, the more impressive the car. The 16-cylinder Veyron, the famous 12-cylinder Ferraris, the affordable power of American V8 engines… all offer varying degrees of sports-car greatness, not to mention an aural symphony of pleasure.

So a car with a 1.5-liter, 3-cylinder, 223-hp engine seems more appropriate for a developing market, not a world-leading supercar meant to challenge the existing notion of what a performance car should be.

The BMW i8 Concept Spyder uses every futuristic trick and exotic material currently known to man, along with some horsepower-shredding torque, to preview the Bavarians’ vision of the future of supercars.

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Cars Coming Soon: BMW i8, as Seen in “Mission Impossible: Ghost Protocol”

December 29th, 2011

Mission Impossible, BMW i8

The new Mission Impossible movie isn’t so much an espionage spy thriller as it is a 1-hour-and-50-minute-long car advertisement. No fewer than four models in the BMW stable make an appearance in the film, with the lead role going to the BMW Vision EfficientDynamics concept car. Tom Cruise may get his name in the lights, but BMW is the star.

The product placement has its purpose, of course. Marketing folks at BMW hope movie watchers will want to be like Cruise’s Ethan Hunt character and cruise around town in a Bimmer of their own.

And wouldn’t you know it, the very car Cruise drives in the movie is coming soon to a dealer near you, as the BMW i8.

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