Luxury car dealers should rent cars.
Imagine the new revenue source for dealers if they had a fleet of popular vehicles available to rent by the hour, day or week. I’ve been thinking about this for the last two weeks or so as I’ve planned a 15th wedding anniversary celebration. Guys like me may not want to parade our wives around town in our ’94 Tercels on an anniversary night. Maybe the dumpy car is fine on a normal everyday trip to the Hobby Lobby, but when visiting a fancy restaurant on a special night, there’s a need for something more.
Some cities have exotic rentals, but that may be overkill on the budget. Wouldn’t it be great if guys like us could call up the local BMW or Porsche dealer and request a nice new 3 Series or Boxster to shuttle our brides for the evening?
At some BMW dealers, such a program is in the works.