Some people buy cars with reckless abandon. They need a car, they go to their favorite dealer, they pick a car, they agree to buy it, they write a check, and they drive away.
These people don’t worry about the cost of the car, because they’ve decided the MSRP is reasonable, since the car will serve its intended purpose for the next couple of years or so.
I’ve known plenty of people who purchase cars this way. They buy vehicles with names like Denali, Benz, Porsche, Lexus, and more.
I am not one of those people. I’m a negotiator, and when I think I’m at the rock-bottom price, I try to go lower.
Then again, I don’t buy new luxury cars. The people who do would rather have a good experience at the dealership than spend hours trying to save a few bucks.
Lexus hopes to take advantage of that and could offer a no-haggle pricing policy. Could Lexus become the Saturn of the 21st century?