Whether you’re aware of it or not, you’re always shopping for a new car.
You can be casually scrolling through Facebook, thinking only of cat videos and the most recent “Game of Thrones” episode, when a post from a car dealer goes by featuring a shiny new Ford Explorer. You might wonder, even for a moment, if the new rig would make for a good replacement for your aging Honda Pilot.
Or maybe that first glimmer of desire for a different car appears when a friend posts photos of his or her new GMC Acadia.
Whatever the source of inspiration, you might start wondering if you should consider buying a car. At the very least, you’ll start thinking about the type of car you’ll want when the time comes to make a purchase.
Perhaps you’ll click on the dealer’s link out of curiosity, or even (innocently) begin a search inspired by your friend’s new car.
Even though you didn’t think you were in the market, a different car suddenly becomes a very real possibility. This is called “passive shopping,” and a new study suggests that social media has created an environment in which we’re doing it all the time.
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