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Posts Tagged ‘elon musk’

Tesla Announces “World’s Best” Warranty

April 29th, 2013

Tesla Model S

A lot of people in advertising seem to think they can add instant credibility to their marketing message by adding a superlative or two to the copy.

Calling a product or service the “best” or the “biggest” or the “most” is pretty common practice, but this rarely means anything, since such labels are typically subjective marketing speak and used everywhere, all the time.

Tesla Motors posted a piece on its blog Friday announcing the “World’s Best Service and Warranty Program.” Well, that’s a mighty bold statement to make, but then again, Tesla is a pretty bold company and tends to back up what it says.

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Tesla Goes Its Own Way, Debuts New Lease Program

April 3rd, 2013

Tesla Model S

Tesla hasn’t done much that’s conventional in the car business. Just being successful as an independent U.S. automaker is unconventional enough, but the feisty maker of sexy electric cars has shunned the traditional dealer network and, now, debuted a whole new way to finance a Model S.

Well, mostly new. It’s essentially a lease. And a purchase, but with all kinds of asterisks and “true cost of ownership” numbers involved. But is the new financing program truly revolutionary, as Tesla CEO Elon Musk has suggested?

Well, yeah, the idea actually is. Don’t expect to drive a new Tesla for dirt cheap (not even close), but Tesla’s new financing plan should pique the interest of more than a few potential buyers.

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Musk vs. The New York Times: The Tesla Showdown!

February 13th, 2013

2013 Tesla Model S

I don’t know why people continue to be surprised that electric cars have range limits. My 8-year-old daughter has an electric scooter and loves it, but knows it’ll die out somewhere around the 25th time down her long driveway and she’ll end up pushing it back to the garage. It doesn’t make her angry or surprise her, it’s just expected. Meanwhile, my son knows his gas-powered go-kart will run until the tank goes dry. Similar concept, different fuel. One can be refueled in about 30 seconds, while the other takes all night.

These are kids’ toys, and there’s no mystery involved.

Yet auto writers seem to love it when their test EV runs out of juice somewhere along a pre-determined test route designed to push the limits of range. Why? Because it gives them something to rant about. They can say things like, “Aha! This car left me stranded!”

That makes for a much more interesting story than reporting that a car finished a test loop without issue.

By now most people on Earth probably know about the New York Times writer and his adventures with a Tesla Model S, as well as Tesla CEO Elon Musk’s fiery reply. Come on guys, let’s just hug this thing out.

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Elon Musk: The Man and His Dream

November 2nd, 2011

Tesla Model S

We at CarGurus Central are big fans of Tesla Motors.

The company, led by determined businessman Elon Musk, is one of contradictions. It is scrappy yet innovative. It’s an underdog yet a major player in a new automotive era. By all rational reasoning, the company shouldn’t exist. A startup business chasing a theoretical auto market shouldn’t have a chance at success when competing against the big, established players in the automotive business.

An electric-only carmaker could easily be laughed straight off the assembly line.

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