NFL: National Ford League?

Ford F-Series Now Official Truck of the NFL

It’s football time in America!

The official start of the NFL season kicked off last night in Denver. Along with football’s cheering fans, electrifying touchdowns, and controversial replays comes an over-saturation of corporate sponsorships.

Aside from the beer industry, cars are perhaps the products most promoted in association with the NFL.

Last year Hyundai took GM’s spot as an official NFL sponsor, which gave the South Korean automaker the rights to tout that it has the official car, SUV, and luxury car of the NFL. That, however, left open an important space:

The official truck of the NFL.

Ford didn’t let that space sit empty for long. In fact, it seems to be vying for domination of the entire National Football League.

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New Cars *Are* Getting Safer – Don’t Believe What You Read

Ford safety technology

The news is full of gloomy stories these days when it comes to automobiles. It might even be enough to make make you think driving an automobile is becoming more dangerous.

There is, for instance, the recent fatal collision between a Tesla Model S and a semi trailer. And the National Highway Transportation Safety Administration said last year was the deadliest on the nation’s highways since 2008.

It’s enough to make you want to swathe yourself in plastic bubble wrap and never leave the house.

But new cars are getting safer, thanks to a host of new technologies. The best part is you’ll probably never have to consciously use most of them, but you’ll nevertheless be glad they’re there.

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Buyers Want Used Cars That Will Last a Decade

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There’s an interesting quirk happening in used car buying that could affect new car sales for years to come. Almost half of all buyers want the car they buy to last at least 10 years.

The survey from AutoMD.com showed the majority of buyers are thinking pre-owned, or what we mortals would call used cars, crossovers, SUVs, and pickups. Price was the most important factor, but so was making sure the car would last a decade.

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Ford’s Intelligent Speed Limiter: Controversial, but Necessary

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Claiming ignorance will never get you out of a speeding ticket.

Speed limit signs are there for a reason, and not seeing one isn’t an excuse for flying through a 35-mph zone at 49. Sometimes, though, speeding is a genuine mistake rather than an intentional offense.

That was the case last time I got pulled over. The speed limit had dropped from 45 to 35 and I somehow missed the sign. Thankfully, the police officer let me off with a warning, along with the kind advice to not speed anymore.

Noted.

Had I been driving a Ford equipped with its new Intelligent Speed Limiter feature, the car would have seen the speed limit sign for me and slowed down accordingly. It seems like a great feature, but there’s a lot of fuss about it online. Why?

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Ford’s Mexico Announcement Sparks Controversy

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Ford is moving to Mexico.

Well, not really, but you’d think so based on the reaction of some politicians after Ford announced plans to expand and build more vehicles in Mexico.

The Detroit automaker said it will invest $1.6 billion in a new Mexican facility and create 2,800 jobs by 2020, with construction expected to begin this summer. The plant will build small cars for export to the United States.

This is probably a good development for American car buyers because it means more affordable vehicles on dealer lots. Not everyone sees it that way, though.

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Chevrolet Colorado Most Fuel-Efficient Pickup in America

Chevrolet Colorado diesel

There’s an interesting battle going on to be the most fuel-efficient pickup truck in America. It’s interesting not so much for the fact that the 2016 Chevrolet Colorado 2-wheel drive with the Duramax turbodiesel engine is the winner.

Nope, what makes it intriguing is it turns out Americans do care about fuel efficiency, even with falling fuel prices. We don’t care so much how a vehicle gets fuel savings. We just want it to happen.

That’s according to a survey by the University of Michigan Transportation Research Institute. It discovered in June that “[a] little more than half (52 percent) of respondents said it didn’t matter to them how a vehicle saves fuel and reduces emissions,” according to an article at the news site Phys.org.

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GM Offers Best Rewards for Military Service

Corvette convertible

Memorial Day weekend fast approaches. It’s a great time for new and used car shopping with summer just around the corner. More importantly, it’s an important time to recognize the military men and women who made the ultimate sacrifice for our country.

Some automotive manufacturers extend special discounts to military personnel (and sometimes retired veterans) that might be worth considering if you’re shopping for a new car. Check their websites to find the models you might want. (The website MilitaryRates.com has a list of companies offering discounts.)

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A New 2015 F-150, or One of 30 Million Used Ones?

2015 Ford F-150

Top Gear said yesterday it was the most important vehicle at the 2014 North American International Auto Show in Detroit. Yes, the new Ford F-150 has been labeled as superior to the likes of the Toyota FT-1 concept and 2014 911 Targa we covered yesterday.

Are those blokes crazy, or do they make a good point?

Well, they’re crazy, of course. But they make a heckuva good case while basking in the crazy.

Their case is justified by saying the F-150 is:

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New Car Shortage! Real or Imagined?

2014 Honda Accord

Remember when Twinkies went extinct? There was a mass panic, and stores sold out immediately when news broke that the spongy yellow cake was about to be gone forever.

Fast forward to last weekend and I’m at a convenience store somewhere in the middle of Oregon, and there’s a stack of Twinkies at the cash register, with a label on the packaging that said something like, “Best comeback story ever.”

Right. Anyone else think the Twinkie panic was nothing more than a marketing ploy to sell more Twinkies?

I feel something similar might be happening in the auto industry at this very moment.

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Let’s Get a Little Weird with Cars and Bacon

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If you’ve ever heard comedian Jim Gaffigan talk about bacon, you know his bacon bit goes on for an uncomfortably long time.

The man loves bacon, as do most citizens of these great United States.

Some of the bacon-related things we obsess over are the sound of bacon cooking (like applause, according to Mr. Gaffigan), the hunt for bits o’ bacon in lettuce, Kevin Bacon and the ability to wrap almost anything in bacon to make it better. People love bacon.

And, now, buyers of a certain car can opt to have it wrapped in… bacon. Because that can only make it better, right?

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