Fuel economy, at least temporarily, has become the single most important factor to new-car buyers.
I say “temporarily” because we all know it won’t last.
Americans have a tendency to overreact to things. Remember in 2008, when gas prices jumped and folks traded in their SUVs en masse for more fuel efficient rides? Remember, later that year, when prices dipped below $2/gallon and many of those same buyers flocked back to their big rigs?
Now it’s 2012, and prices are hovering near $4 again. No surprise that fuel economy is an important factor for buyers, but *the* most important? This world has gone crazy.