Inside my car is about the only place left where I can find complete solitude and turn off the outside world if choose. I can either play my Korn albums as loud as I want, listen to NPR if I choose or bask in the glory of silence and a pleasing exhaust note.
As Frank Costanza used to say, it’s my “Serenity now!”
Aside from the outdoor advertising along the roads I travel, when I’m in my car I can be completely free of ads from companies hungry for my money. Soon, though, even the sacred space inside our cars may be fertile ground for new advertising opportunities. One of those could be ads built right into the infotainment systems of new cars.
Want to turn up the air conditioning? Doing so could be brought to you by the good people at Jiffy Lube. Changing a radio station could come courtesy of Allstate.