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Posts Tagged ‘infiniti’

Cars Coming Soon: Infiniti, the Next Audi

June 28th, 2012
Infiniti Essence concept

Infiniti Essence concept

A CNN Money article caught my attention yesterday because it makes the point that Infiniti wants to be like Audi.

Well, of course it does. That’s like saying a high school basketball player wants to grow up to be like Lebron.

The difference here is the high school kid can’t hire Lebron’s coach. Nissan, Infiniti’s parent company, wants so badly to emulate Audi that it has hired the guy who ran Audi in the U.S. for the last 19 years. Doesn’t get much more blatant than that!

Yes, Audi has seen remarkable growth and success, particularly in the last decade, while Infiniti has struggled to carve a niche for itself the way its arch-nemesis, Lexus, has. But is trying to become a Japanese version of Audi the best way to sell cars?

I’m not so sure.

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Did Infiniti Out-Ferrari Ferrari?

February 27th, 2012

Infiniti Emerg-E concept

Images of the world’s two newest supercars began to circulate through the Internet this weekend, one being the 2013 Ferrari F620 GT and the other taking the form of an Infiniti Emerg-E concept.

The F620 GT will replace the glorious V12 front-engined, RWD 599 GTB. Questions have surrounded the car. Would it continue to use a V12 or succumb to modern trends and use fewer cylinders along with some form of forced induction? Would it be RWD or incorporate the FF’s innovative AWD system? Would it take styling cues from the controversial FF or be more fluid like the 458 Italia?

Many of those questions have been answered, but I’m left wondering if Infiniti built the better Ferrari.

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