Seeing your personal car attacked in the press never feels good. Seeing your personal car attacked by the automaker that built it feels even less good.
Few cars have been derided like the 2002-2008 Jaguar X-Type. Originally conceived to take on the BMW 3 Series, the small Jag failed, quite miserably, to even give the Bimmer a run for its money. So, yes, as a BMW-killer, the car failed. However, as a small, good-looking, fun and reliable sedan, the X-Type hit the nail on the head.
It seems, though, that even Jaguar is embarrassed by the X-Type and has dismissed the car as a mistake.