Audi changed the automotive world.
It didn’t do it with a revolutionary new engine or by using a new lighter-than-steel chassis. It did it with light. A glaring, menacing light that etched its way into our psyches after emerging from a darkened room on an Audi R8.
From the instant those LED strips lit up, the personality of Audi changed forever. It took on a new cool arrogance while spawning imitations from almost all other automakers. The swoopy LEDs make an approaching Audi instantly recognizable, but not everyone is a fan of the bright automotive bling.