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Posts Tagged ‘mercedes-benz’

Oh Lorde: The Comeback of the Maybach

April 22nd, 2014

2011 Maybach 57

As the singer Lorde likes to say,

“But everybody’s like Cristal, Maybach, diamonds on your timepiece.
Jet planes, islands, tigers on a gold leash.”

It’s interesting that the Maybach made it into the lyrics of a hit pop song, considering the luxury car company built its last car in 2012.

Owned by the people who bring us Mercedes-Benz, Maybach floundered in the luxury game and couldn’t keep up with the likes of Bentley and Rolls-Royce.

Perhaps thanks to a young singer, the brand is being revived and will attempt to sell to young millionaires in the United States.

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Mercedes-Benz Starts Car Shopping, Looks at Aston Martin

March 18th, 2014

Aston_martin

We all want more. Whatever it is, we’re never content with what we have. We need more money, a bigger home, more ice cream and a better car.

This is as true for corporations as it is for individuals.

The guy with a BMW eventually grows tired of his ol’ Beemer and wants a Rolls-Royce. The Porsche driver might tire of his sports car and want to upgrade to a Lamborghini. It’s the nature of humans to strive for the next attainable goal.

Since humans own corporations, they too never stop making purchases to expand.

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Could Car Sharing Go Luxury?

February 10th, 2014

2015 Mercedes-Benz GLA250

Even when sitting parked in the garage, a car costs big money.

Owning a car is like having a constantly running meter of dollar signs adding to your monthly financial obligations. Things like insurance, fuel, maintenance, parking and loan payments contribute to the gigantic price of owning a vehicle.

Not driving your car certainly reduces the costs of having it, but you’ll never eliminate the financial obligations of car ownership.

Public transportation is a viable option when trying to reduce or eliminate commuting costs. The tradeoff, though, is becoming reliant on someone else’s schedule and being forced to interact with certain members of humanity you otherwise might choose to avoid.

Car sharing is a fairly new phenomenon and might be just the solution for those who need to reduce their transportation costs but don’t want to give up the freedom of having a car. If only some cooler cars were available….

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Cars That Look Like Other Cars

November 22nd, 2013

2006 Chevrolet HHR And 2006 Chrysler PT Cruiser, Front View

There is no better compliment than imitation.

If that’s the case, the automotive industry is full of flattery. That’s as true in the U.S. as it is within the unimaginative shores of China, where car designs are stolen like glances at a Victoria’s Secret fashion show.

Part of the reason for automotive parallels in the Western world is the simple fact that there are only so many car designers to go around. Once a successful design has been penned and millions of cars sold, the designer is lured to another company to create the same look with a different brand.

Who’s the next copycat on deck?

It appears that Mercedes-Benz will get that honor, as it just grabbed the leader of another German automaker’s design studio.

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Cars Coming Soon: Mercedes-Benz B-Class Electric Drive

March 28th, 2013


Mercedes-Benz B-Class Electric Drive

With all the coverage of the New York Auto Show this week, one little car has been mostly ignored. In a sea of exciting new debuts, convincing Cadillacs and luscious Land Rovers, coverage of a small but exciting new electric has mostly fallen through the cracks.

People in the United States are not used to small cars from Mercedes-Benz. The smallest offering here has been the C-Class, but our roads are smothered in M-Class SUVs and large, powerful sedans. We have equated MB with big luxury, so smaller cars with a premium price here may be hard for buyers to accept. But with the new CLA-Class on the way, and the coming B-Class EV, things are about to get small.

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When a 4×4 Is a Bore, Try a 6×6 for the Fix

March 18th, 2013

Mercedes-Benz G63 AMG 6X6, front

There aren’t many places on Earth that a fully loaded 4X4 truck can’t find. Think of the Land Rover Defender and all of its desert adventures or the Toyota Hilux and its journey to the North Pole. A good 4-wheel-drive truck, equipped with the right gear and proper modifications, can go virtually anywhere.

For people who don’t like the words “virtually” or “modifications,” there’s a new player in town:

The Mercedes-Benz G63 AMG 6X6.

This truck just might be able to go anywhere on the planet, provided it’s covered in less than 40 inches of water and free of things like… oh… molten lava.

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Top Auto Brands in America Still Foreign

June 27th, 2012

Mercedes-Benz coupe concept

The success of a car brand is most often measured by the number of units its dealers move off their lots. There’s another piece of marketing at work, though, that’s often behind those sales numbers:

Brand perception.

An automaker’s brand goes way beyond the logo on the grille or the name attached to the trunk lid. The brand encompasses everything a consumer feels or thinks when he or she sees, hears or otherwise has an experience with anything the brand represents. That makes it sound complicated, and it is. So measuring the impact of a brand on consumers is not easy to measure.

Think about a car brand. Any brand. Does it instill feelings of trust in you, or send you into fits of laughter as you make jokes about its reliability? Does it intimidate you or fill you with confidence? Are you enveloped with thoughts of luxury and performance or practicality and cheap plastics?

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Cars Coming Soon: Mercedes-Benz CSC Takes Design Lesson from Hyundai

April 19th, 2012

Understated luxury, ultimate elegance and pavement-peeling performance.

Those are terms I think of when I think of Mercedes-Benz. Even the outrageous SLS AMG has a certain laid-back coolness without seeming like it’s trying too hard to be awesome.

I’m not sure I can say the same thing about the vehicle you see above. That’s the M-B Concept Style Coupe, or CSC. Despite its name, the car is actually a compact sedan which will take on the likes of the Audi A3. And yes, there’s a good chance the production version will come to the States.

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Mercedes-Benz 911-Fighter Could Be in the Works

February 8th, 2012
2012 Porsche 911

Can anything come close?

Have you ever thought Mercedes-Benz would be so much cooler if only it offered a car to compete with the Porsche 911?

Of course you have. We all have. Because if there’s one thing that would make planet Earth a better place to live, it’s more competition for the 911. Why? Well…I don’t know. And if I think about it too long I might change my mind.

The fact is, the Porsche 911 remains one of the best, if not the very best, sports cars ever produced. Companies with the means and wherewithal to create a competitor should do so. That eliminates most carmakers right away, because very few have the history or capability to build perfection. And going after the 911 requires a perfection even Lexus has yet to achieve. (Though a quick spin in the LFA might change my mind.)

Mercedes-Benz, though, could have a genuine shot.

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Benz Use of Che Guevara Image Sparks Outrage

January 16th, 2012

Mercedes backdrop with Che Guevara

Daimler-Benz Chairman Dieter Zetsche, if you haven’t heard, just last week blew off countless potential Mercedes fans during his presentation at the Consumer Electronics Show.

He was talking about the importance of new telecommunications technology, in particular the idea of car-sharing. “Some colleagues still think that car-sharing borders on communism, but if this is a revolution, then ‘viva la revolucion!’.” And behind him was the picture you see above, with Che wearing a three-pointed-star beret.

Not even close to amusing for the million or so Cuban-Americans who fled Castro or who now live in the U.S. and have the strongest feelings about the regime. Benz apologized on Thursday, but the media storm had already broken.

Right-wing bloggers in particular went crazy, and it would be hard to defend the company’s use of Che on any grounds, much less the totally far-fetched concept of car-sharing: “I’ll be driving a dark green S-Class; just hop in.”

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