At some point in our lives, each of us must face The Decision.
For some, The Decision must be made immediately upon college graduation. For others, it doesn’t surface until later in life. But The Decision is unavoidable. Automakers know about The Decision and will do anything in their power to help you make the one they believe is right.
For them, the earlier The Decision is made, the more likely they are to earn a lifetime customer. That is why more and more luxury automakers are rolling out entry-level cars. Convince a 25-year-old to make The Decision, and many years of profitable upgrades await. The Decision, or course, is whether to spend money on an entry-level new luxury car or spend the same amount on a late-model, higher-end used car.