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Posts Tagged ‘nevs’

Saab Back From the Dead… Again?

December 24th, 2015

Saab_NEVS_9-3

Saab is the zombie of cars.

The company has a convoluted history that has put it among the walking dead since the turn of the century.

Saab was in its prime as an independent Swedish automaker from 1948 to 1989. That’s when it built some of the quirkiest (some might say coolest) automobiles the world has ever seen.

General Motors acquired a 50 percent stake in Saab in 1989, and 100 percent in 2000. Some say that’s when the slow death of Saab began. By 2008 it was clear that the GM/Saab experiment was failing, mostly because the behemoth automaker stripped Saab of its personality and replaced it with rebadged Malibus and Trailblazers.

In 2009, Swedish supercar maker Koenigsegg announced plans to buy Saab, but that fell apart a few months later. In 2010, another supercar maker, Spyker, completed the purchase of Saab but then went bankrupt a year later.

In 2012, a Chinese consortium that went by the name of National Electric Vehicle Sweden (NEVS) purchased what was left of Saab with the intent of transforming the brand into a line of electric cars. Now we’re on the cusp of 2016 and it appears the once-dead Saab brand is lumbering back to life.

Sort of.

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International Effort Brings Saab Back From Dead

December 3rd, 2013

2014 Saab 9-3

How’s this for international teamwork?

A Chinese/Japanese company purchased Saab from a Swedish-based automaker after years of U.S. ownership that led to an eventual bankruptcy.

If any car company epitomizes the idea of the Phoenix, rising, burning down, then rising again, it’s Saab.

There was even a Saab concept called the Phoenix, which never made it to production. Now the Saab 9-3 is rising from the ashes, but not for the Saab-o-philes living in these United States.

Not yet, anyway.

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Saab Name Lives On As Brand Dies

September 4th, 2012

Saab Phoenix concept

For all intents and purposes, Saab has died.

Maybe the death sentence began when General Motors acquired the storied Swedish brand. One thing for sure, the brand took its last breath after being taken over by Spyker and then suffering through an extended tug-of-war between American, Swedish and Chinese companies.

So how can the Saab name live if the brand has died?

That’s due to a complicated international consortium formed by Swedish and Chinese stakeholders to build cars using existing resources and Japanese technology. Yes, Saabs will be built again through some worldwide cooperation. But with three really big catches.

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