What’s the trendiest, most hip and creative center in all of America?
Some might say Cupertino. Some might argue that it’s Mountain View.
Seattle get could a few votes, and so could Boston.
Narrow the parameters to include cities that are best for automotive innovation, and Detroit and Los Angeles are obvious candidates.
But New York City? The nation’s busiest metro is great for advertising and fashion… but for cars?
Whether it makes sense to us or not, General Motors has chosen NYC as the new corporate headquarters for Cadillac. The first big change will be an entirely new naming scheme.