Here’s a benefit to having some well-off Italian friends in your hip pocket:
When you need some unique high-end items to include in your new luxury car, all you have to do is call.
Such is the case for Chrysler and its new stablemates Maserati and Alfa Romeo.
In the past, Chrysler’s attempts at luxury have fallen well short of competing American brands Lincoln and Cadillac. Now that FIAT can assist in injecting some Italian flair into American luxury, Chrysler might have a fighting chance at capturing some luxo-barge buyers. While the path of evolving Chrysler into a full-blown luxury brand will be a slow one, the new Chrysler 300 Luxury Series could be the car that begins to change the brand’s perception.