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Range Rover Evoque Convertible: “World’s First Premium Convertible SUV”

February 27th, 2012

Range Rover Evoque convertible

Yes, the press release indeed called it “the world’s first premium convertible SUV,” and that’s just what the world needs, right? A concept in name only (for Geneva), the Range Rover Evoque Convertible has been seen on a London street and appears headed for production.

Let’s get you the important information first:

Inside, the concept is packed with Evoque’s award winning technology including Terrain Response, surround cameras, Park Assist and class leading infotainment featuring an 8-inch dual view touch screen and a sound system from British audio experts, Meridian. The Evoque Convertible Concept features unique 21-inch Titan silver wheels and is finished in a new metallic Causeway Grey paint. The interior is in Lunar and Ivory with leather seats featuring sporty perforated panels and Ivory contrast stitching.

It also can be had with a 150-hp 2.2-liter diesel or a 240-hp 2-liter gasoline engine.

Now, since we are all good amateur car marketers—or think we are—let’s pursue three different scenarios for buyers of this entirely frivolous machine.

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