Range Rover Evoque Convertible: “World’s First Premium Convertible SUV”

Range Rover Evoque convertible

Yes, the press release indeed called it “the world’s first premium convertible SUV,” and that’s just what the world needs, right? A concept in name only (for Geneva), the Range Rover Evoque Convertible has been seen on a London street and appears headed for production.

Let’s get you the important information first:

Inside, the concept is packed with Evoque’s award winning technology including Terrain Response, surround cameras, Park Assist and class leading infotainment featuring an 8-inch dual view touch screen and a sound system from British audio experts, Meridian. The Evoque Convertible Concept features unique 21-inch Titan silver wheels and is finished in a new metallic Causeway Grey paint. The interior is in Lunar and Ivory with leather seats featuring sporty perforated panels and Ivory contrast stitching.

It also can be had with a 150-hp 2.2-liter diesel or a 240-hp 2-liter gasoline engine.

Now, since we are all good amateur car marketers—or think we are—let’s pursue three different scenarios for buyers of this entirely frivolous machine.

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