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Tata Nano Bound for U.S., But Who Will Buy It?

October 16th, 2012

Tata Nano

Ratan Tata has a lot of things to his credit. He’s a successful businessman, owns two luxurious car brands and has the coolest name in the auto business.

This is the man who managed to slip Jaguar and Land Rover under his Tata Motors umbrella while also building and selling the world’s cheapest car, the Tata Nano.

Of course, the Nano hasn’t exactly risen to the occasion as the spectacular new Jags and Rovers have. In fact, there have been more than a few cases of the 2-cylinder, 37-hp cars bursting into flames and burning up on the side of the road. That’s not good for business—just ask Henrik Fisker (the guy with the second-coolest name in the biz).

So why, in his right mind, would Mr. Tata think the Nano could thrive in the United States?

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