Posts Tagged ‘RS5’

Jaguar’s SVR Performance Brand: Your New Favorite?

January 23rd, 2015

2015 Jaguar F-Type R

There are performance brands, then there are the performance sub-brands of performance brands.

It sounds confusing, but you know exactly what I mean. BMW has one. Audi has one. Mercedes-Benz has one. Cadillac has one. Even Lexus, the stalwart of comfort and luxury, has one.

Jaguar has one too, which has been denoted with an R or R-S badge on the trunk, which signifies a step up in horsepower, acceleration, and handling. Future top-of-the-line Jaguars will wear a new SVR badge, which will likely grow into a full lineup of vehicles.

Which is your favorite performance brand? Keep reading for a quick rundown.

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Super Bowl’s Over, Let’s Move On

February 4th, 2013

Chevrolet Corvette

Congratulations to the Ravens and Baltimore fans everywhere!

While the game was electrifying, I thought the advertisements overall were severely lacking in energy this year. It’s like the power went out on all of them even before the Superdome went dark. My favorite car ad was the Audi prom spot. The Chrysler/Ram Paul Harvey spot almost made me throw up in my mouth a little bit. The others were just mediocre.

With that out of the way, let’s get back to cars rather than the outlandish, extravagant attempts to sell them. Yes, we need vehicles to serve the mundane and much-needed transportation services of daily life, and I find irony in the fact that we often buy them based on some perceived emotion or extreme experience marketing people promise they will provide.

True car enthusiasts can look past overly produced TV commercials and buy based on other, more meaningful, factors.

One of those factors might be the car’s future collector value. Make it affordable and fun to drive as well, and the deal closes itself! What 2013 cars could be future collectibles?

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