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Posts Tagged ‘Saab 9-3’

International Effort Brings Saab Back From Dead

December 3rd, 2013

2014 Saab 9-3

How’s this for international teamwork?

A Chinese/Japanese company purchased Saab from a Swedish-based automaker after years of U.S. ownership that led to an eventual bankruptcy.

If any car company epitomizes the idea of the Phoenix, rising, burning down, then rising again, it’s Saab.

There was even a Saab concept called the Phoenix, which never made it to production. Now the Saab 9-3 is rising from the ashes, but not for the Saab-o-philes living in these United States.

Not yet, anyway.

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Saab Name Lives On As Brand Dies

September 4th, 2012

Saab Phoenix concept

For all intents and purposes, Saab has died.

Maybe the death sentence began when General Motors acquired the storied Swedish brand. One thing for sure, the brand took its last breath after being taken over by Spyker and then suffering through an extended tug-of-war between American, Swedish and Chinese companies.

So how can the Saab name live if the brand has died?

That’s due to a complicated international consortium formed by Swedish and Chinese stakeholders to build cars using existing resources and Japanese technology. Yes, Saabs will be built again through some worldwide cooperation. But with three really big catches.

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