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Saab Name Lives On As Brand Dies

September 4th, 2012

Saab Phoenix concept

For all intents and purposes, Saab has died.

Maybe the death sentence began when General Motors acquired the storied Swedish brand. One thing for sure, the brand took its last breath after being taken over by Spyker and then suffering through an extended tug-of-war between American, Swedish and Chinese companies.

So how can the Saab name live if the brand has died?

That’s due to a complicated international consortium formed by Swedish and Chinese stakeholders to build cars using existing resources and Japanese technology. Yes, Saabs will be built again through some worldwide cooperation. But with three really big catches.

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