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Could Tesla Sell Cars Like Apple Sells iPads?

October 10th, 2012

Tesla's L.A. store

Tesla Motors has already succeeded at what many considered an impossible feat: starting a new car company in the United States. Tesla has redefined what’s possible, played by its own rules and created a company currently in production on its second model, with more on the way.

It didn’t get there by bending to expectations of failure or going down the same path trudged by so many others.

Now that the company is seeing success, another group has its sights set on forcing it to play by the pre-established rules. This time, not in how the cars are made, but how (and where) they are sold.

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