When you’re asked to think of the biggest car flop of all time and the ugliest car ever made, there’s one car that is most likely to come to mind.
The 1958 Ford Edsel (officially known as the Edsel Ranger).
The car has ended up on countless lists of the world’s ugliest cars and has become synonymous with failure. The Washington Post called it The Flop Heard Round the World.
The Edsel did fail upon its introduction, but that’s not necessarily because it was a bad car. It failed because of bad marketing.
Ford over-promised on the Edsel and over-hyped the car to the point of unrealistic expectations. When it was finally revealed, the public was left with the bitter taste of disappointment and turned their backs on the car that Ford had spent the equivalent of $2 billion to develop.
More than 50 years later, though, the Edsel might finally be cool.