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Tesla Announces “World’s Best” Warranty

April 29th, 2013

Tesla Model S

A lot of people in advertising seem to think they can add instant credibility to their marketing message by adding a superlative or two to the copy.

Calling a product or service the “best” or the “biggest” or the “most” is pretty common practice, but this rarely means anything, since such labels are typically subjective marketing speak and used everywhere, all the time.

Tesla Motors posted a piece on its blog Friday announcing the “World’s Best Service and Warranty Program.” Well, that’s a mighty bold statement to make, but then again, Tesla is a pretty bold company and tends to back up what it says.

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